ADMAF signs pivotal MoU with Miral

On 28 November 2025, Abu Dhabi Music & Arts Foundation (ADMAF) signed a landmark Memorandum of Understanding (MoU) with Miral, Abu Dhabi’s leading leisure, tourism and lifestyle company.

The partnership unites culture, tourism and investment to advance well-being, togetherness and imagination while creating opportunities for the nation’s youth. Through this MoU, ADMAF and Miral will contribute to enriching Abu Dhabi’s diverse year-round initiatives, from musical productions and artistic performances to world-class family occasions.”

The MoU was realised through the vision of H.E. Huda Alkhamis-Kanoo, Founder of ADMAF and Founder and Artistic Director of Abu Dhabi Festival, and the leadership of H.E. Mohamed Khalifa Al Mubarak, Chairman of Miral and the Department of Culture and Tourism – Abu Dhabi and Mr Mohamed Al Zaabi, Chief Executive Officer of Miral.

The agreement marks a compelling new chapter for Abu Dhabi, filled with music, joy, knowledge and hope.

Her Excellency Huda Alkhamis-Kanoo, Founder of the Abu Dhabi Music & Arts Foundation (ADMAF), and Founder and Artistic Director of Abu Dhabi Festival, said:

“Culture and entertainment are two sides of the same coin; both narrate our stories and speak to our emotions. This partnership between Abu Dhabi Music & Arts Foundation and Miral is our way of affirming this belief and safeguarding it for future generations.” 

H.E. continued:
“Art is a form of entertainment, and the creative economy provides jobs, dreams and opportunities for our youth. Our two institutions are built upon the same pillars: joy, connection and beauty. The experiences our institutions provide strengthen meaningful connection and bring joy and beauty, guided by a spark of creativity that we ignite in our youth, fuelling the most vital resource in their lives and in their professional and creative journeys: ambition.”

She concluded:
“Through this memorandum of understanding, we will shape compelling new chapters in Abu Dhabi’s story filled with music, joy, knowledge and hope. Together, our distinguished experiences will contribute to enriching Abu Dhabi’s diverse year-round initiatives, from musical productions and artistic performances to world-class family occasions.”