Award Prize

AED 50,000

The winner will also receive: Mentorship and coaching from industry experts, an opportunity to attend L’ÈCOLE School of Jewelry Arts supported by Van Cleef & Arpels in Paris (Summer 2024), an opportunity to showcase their winning design to a national and international audience at the Abu Dhabi Festival 2025.


01 Submission Start Date: 31-January-2024

02 Submission Deadline: 22-May-2024

03 Award Date: 22-June-2024

July 2024: Winner travels to L’ÈCOLE School of Jewelry Arts in Paris
March 2025: Winner showcases their winning design with the physical piece on display to a national and international audience at Abu Dhabi Festival 2025

Programme Guidelines


Open to Emirati nationals aged between 18 and 35 years.
Entries are only accepted from individuals, not groups.

Selection Criteria

The award invites submissions for an original, not yet created, jewellery design. ⁤⁤ADMAF and Van Cleef & Arpels evaluate based on the following elements – consider each in your application: 


When designing the piece, think about the following questions:

  • Is the design meant to symbolise something or represent a specific idea or object?
  • Does the design take inspiration from a certain time period or place? For example, does it have a historical or cultural style?
  • Explain what influenced your choices as you designed the piece. This could include: Specific design elements you referred to and the overall reason behind creating the piece
  • What is the purpose of the piece? How will it be used?


  • What materials did you use in your design? Why did you choose these materials?

⁤Savoir-Faire: ⁤

  • “Savoir-faire” is a French term that means “know-how.” In the luxury jewellery world, it refers to the special skills and knowledge needed to make high-quality, one-of-a-kind pieces.
  • If your design is chosen, you will get the chance to work with some of the world’s best craftspeople. In your application, please share your ideas about: The steps involved in making your piece; The tools that might be used; The techniques that could be applied; Also, tell us about any relevant skills or techniques you have learned and used in your work.

⁤Financial Feasibility: ⁤

  • ⁤The ADMAF Design Fund supports both creative excellence and business development. In your application, consider the business model behind your collection.

Your submission should thoughtfully integrate design, technical expertise, material selection, and commercial considerations. Pay careful attention to these critical areas to create a standout application.

Requested documents

  • Compile and send the application form below.
  • Business model canvas (to be submitted online).
  • Any supporting documents (plans, sketches etc.) that support the entry (to be submitted online).


By entering The ADMAF Design Fund, you are indicating your agreement to be bound by these terms and conditions:

  • The competition is free to enter.
  • Only completed entries will be accepted.
  • Competition entrants will not receive payment for their entries
  • In entering  The ADMAF Design Fund, applicant confirms that their entry is completely original under his/her own creation, all content therein is accurate and lawful, and does not contain material that is harmful, libellous or defamatory to, or material that may infringe the right of, any person or entity in any nature. The applicant will be obliged to indemnify any damage ADMAF may suffer as a result of any inconsistency to the foregoing.
  • Applicants will retain ownership of copyright for their entry. After submission to the competition, ADMAF has the right to use the nominated work in connection with the competition. ADMAF has the right to copy, display, publish and make available all nominated work in any format (whether online or in print or otherwise) in connection with the competition.
  • The jury selects one winner, and their decision is final.
  • The nominator will facilitate the winning applicant’s attendance and participation in the Award Ceremony during Abu Dhabi Festival 2025.
  • The winner agrees to appear in all photography and film associated with the award and will be requested to sign a waiver accordingly.
  • The winner agrees to exhibit their work during any activity taking place in Abu Dhabi Festival 2025 or any other activity organised by ADMAF or L’ÉCOLE Van Cleef & Arpels during 2024/2025.
  • The winner agrees to join the ADMAF Alumni and contribute to the promotion of future editions of the award.
  • The winner must claim the prize within 12 months of receipt.
  • The applicant’s contact details will be added to the ADMAF database to receive future updates from the Foundation.
  • Payment will be provided in instalments dependent on meeting agreed milestones and targets set between the winner and their mentor/coach.


Previous Winners Gallery

Newsletter subscription

This will close in 20 seconds